As urban centers become increasingly congested and expensive, the areas just beyond major metropolitan regions—often referred to as “Small Town America”—are experiencing remarkable growth. This trend presents a golden opportunity for entrepreneurs considering home services franchises, including sectors like painting, fencing, flooring, décor, and garage renovations.
Why focus on these burgeoning communities?
- Rapid Population Growth: Suburbs and exurbs are among the fastest-growing areas in the U.S. For instance, Haines City in Polk County, Florida, saw an influx of nearly 30,000 new residents in the past year alone. New York Post+1AP News+1
- Increased Demand for Home Services: As these communities expand, so does the need for essential home services—ranging from painting and flooring to fencing, décor, kitchen and bath renovations. Homeowners in these areas are investing in improving and personalizing their living spaces, creating a robust market for these services.
- Supportive Economic Environment: Lower operating costs and a strong sense of community make these areas ideal for establishing and growing a business. The home services franchise market has experienced significant growth, driven by increasing demand for convenience and a growing focus on home improvement and maintenance. Franchising Magazine USA
Consider the following examples:
- Fort Mill, South Carolina: Located near the North Carolina border and close to Charlotte, Fort Mill has experienced significant growth, with its population increasing from 30,900 in 2022 to 33,626 in 2023. The town boasts amenities like the Kingsley Town Center development, golf clubs, coffee shops, and breweries, making it an attractive place for new residents and businesses alike. Business Insider
- Lebanon, Tennessee: Approximately 30 miles east of Nashville, Lebanon’s population grew from 44,166 in 2022 to 48,112 in 2023. This growth, coupled with the presence of Cumberland University and a revitalized downtown area, creates a favorable environment for home services businesses. Business Insider
- Raymore, Missouri: Situated within the Kansas City Metropolitan Area, Raymore was the fastest-growing city in Missouri from 2022 to 2023, with a 4.7% increase in population, reaching 25,306 residents. This rapid growth indicates a burgeoning market for various home services. Wikipedia
Investing in a home services franchise in these high-growth areas allows you to become an integral part of a community on the rise. The combination of increasing demand and supportive local environments creates a recipe for long-term success.
If you’re ready to explore the potential of franchising in these thriving communities, FranchiseFun Consulting is here to guide you. We specialize in helping entrepreneurs narrow down the vast array of franchise opportunities to find the perfect fit. Visit us at FranchiseFunConsulting.com to take the first step toward your future in franchising.
