What’s In It For Me?
  • January 21, 2024

It’s a brand-new year, and with a new year comes optimism, hope, and plans for the future. Most of us evaluate where we are, identify what we want to address, and make our New Year’s resolutions. We want to change something for the better. Maybe we are looking to improve our health and fitness, increase our income, spend more time with family, make more money, or make 2024 better than 2023. Whatever your resolutions for 2024, don’t forget to consider your WIIFM. What’s In It For Me?

And that starts with asking yourself, what is it that you WANT to do? In a perfect world, what would your life look like? Where would you live? Where would you explore? How much time would you devote to work? What type of work would you do? How much time would you spend with your family?


As a franchise consultant, I have these types of conversations with my candidates all the time.

Some are exploring business ownership for the first time, and some have already built and scaled successful businesses and are looking for their next opportunity. So, we get specific about identifying what they WANT to do, how much money they want to make, how they want to live their life, their investment and lifestyle goals, and more. And, with my help, they talk to brands that match what they want.

Don’t ever sell yourself short. Remember that you have value, and your effort provides value to your organization. So, if you are giving it your everything but are stuck in a rut, aren’t appreciated, or aren’t excited for the future, make a change. Find a new role, start a business, create a secondary income stream, and work hard without sacrificing your family. Recognize your value.

And above all, as you begin this New Year, ask yourself, “What’s In It For Me?” And then go make it happen. Best wishes to you and your family in 2024. Crush it!

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